While effective antitrust counseling may begin with an understanding of the federal antitrust guidelines, it almost never ends there. We guide counsel toward, and then through, specific antitrust issues that could become the fulcrum of any particular matter. For example, in merger analysis, it is important to determine whether the primary issues will center on analyses of market definition or on a perceived or actual possibility of post-merger unilateral price increases, or, instead, center on whether regulators are likely to focus on possible post-merger collusion or other potential adverse consumer effects. Our antitrust experts are well versed in these distinctions, and can help counsel focus their efforts on the antitrust issues that provide the greatest benefit.
