Client

Instituto Panameo de Turismo (IPAT), Inter-American Development Bank

Purpose

Assess Panama’s competitive position in regional tourism markets and identify target markets for a marketing strategy and tourism promotion.

Actions

  • Devised short- and medium-term market strategies with 40 action plans.
  • Assessed tourism attractions in nine zones.
  • Designed consumer perception surveys and conducted surveys among tourists at Tocumen International Airport and Miami International Airport.
  • Interviewed 100 tour operators, travel agencies, airline and hotel marketing departments, and ground operators.
  • Identified best practices for sustainable tourism development and community participation.
  • Estimated economic and social impact-employment, income, tax revenue, and investmentof projected demand

Details

Office

Arlington

Client

Instituto Panameño de Turismo (IPAT)/Inter-American Development Bank

Dates

2000 - 2000

Country

Panama

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