Funded by DFID, PrOpCom is contributing to broad based growth and poverty reduction in Nigeria using the making markets work for the poor (M4P) approach. The goal is to improve rural livelihoods by facilitating growth and pro-poor outcomes in commodity and service markets on which the rural poor rely for livelihoods.
Seeking to achieve sustainability by intervening in the system without becoming part of it, the project addresses pressure points that prevent pro-poor outcomes by cultivating constituencies for institutional reform and private sector development to ensure that linked markets help to increase efficiency and value addition. Targeted sectors include rice, cassava, cashew, livestock, and soya. Nathan London supervised development of the DFID program memorandum, advised on approaches and methodology, and provided long-term support for the business development services component of the project.