Competing Means Making Smart Business Decisions

MYPE Competitiva Guides help Peruvian Entrepreneurs

How can micro, small, and medium enterprises take advantage of trade-led growth opportunities? Free trade agreements, such as the Peru Trade Promotion Agreement signed with the United States, create export opportunities for businesses ready to compete in international markets. But many MSMEs yearning to compete lack the information and tools necessary for smart business decisions.

In a collection of seven volumes covering everything from how to write a business plan to how to use trademarks, Nathan Associates’ MYPE Competitiva project offers MSMEs a comprehensive approach to developing the skills and resources necessary to compete in international markets.

Intended for Peruvian small business owners and entrepreneurs, each volume is in Spanish and can be downloaded through the links below.

Competitiveness: What Does it Mean to be Competitive and Benefit From International Markets? (53 pages)
Business Plan: A Tool to Evaluate a Business’s Viability (139 pages)
Finances and Financing: How to Access Credit (152 pages)
Intellectual Property: How to Use a Trademark as a Market Tool (60 pages)
Franchising: Identifying a Business Opportunity (77 pages)
Strategy: How to Achieve and Maintain a Competitive Advantage (142 pages)
An MSME with Quality: Understanding and Evaluating a Quality Management System (83 pages)