Nathan is assisting the Gambia Submarine Cable Company (GSC) in determining an appropriate business plan and management structure. The GSC is specifically licensed to operate the ACE (Africa Coast to Europe) submarine fiber optic cable landing station in The Gambia, and other facilities necessary for service providers to use the cable. The submarine cable is a key element in The Gambia’s effort to change fundamentally its ICT environment. To draft this business plan, our team conducted a situational analysis and projected operating expenses (opex), demand, and revenue. The business plan presented two options; the first improves the operational performance without changing the service offerings. The second incrementally adds to the first option a substantial expansion of the services offered. This would require major decisions at the board level, including a significant increase in the company’s head count.