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Nathan India

Nathan India is a wholly owned subsidiary of Nathan Associates Inc. located in Chennai, India. Staffed with expert economists and highly skilled researchers, the subsidiary provides clients a range of services--from market surveys and econometric analysis of survey data to economic impact analysis of industrial development on the environment. Clients include Indian banks, providers of analytical services, and conglomerates, as well as U.S. trade associations and litigation clients. Nathan India is also pursuing work in sports economics in the wake of cricket franchise development through the Indian Premier League.   

Services  

Nathan India provides clients aquantitative basis for strategic decisions, applying the latest advances in economic science and sophisticated quantitative techniques. Our services include

Designing and implementing surveys
Analyzing and synthesizing transaction data, survey data, and data from secondary sources'
Economic modeling using econometric, time-series, and other statistical techniques.

Practice Areas

Consumer Behavior Research

Nathan India helps companies understand their customers’ preferences, attitudes, and sensitivity to changes in prices and marketing strategies. Our research provides insights into consumer behavior to help companies devise

Pricing strategies
Marketing campaigns, including promotions and advertisements
Product introductions and product mix strategies
Customer retention strategies.

We use primary and secondary data that capture purchasing decisions made by individuals; and their socio-demographic profile, economic characteristics, and behavioral traits.

Competitive Strategy

We provide insight into organizational performance and competitiveness by assessing business potential in market segments and geographic areas. We

Analyze and explain the financial performance of companies, industry or sectors, and assess competitiveness
Conduct supply chain analysis and identify bottlenecks, and benchmark the firm/industry vis-a-vis its competitors or other markets
Identify performance indicators and devise systems to monitor them
Develop decision support systems that identify promising markets and potential customers, profiling them in terms of demand for various goods and services.

Impact Analysis

We discern and estimate the impact of changes in economic, market, and business conditions, as well as public policies and government regulations. We quantify the impact of

Government policies on companies and the economy
Various social programs (including Corporate Social Responsibility programs) on the lives of the beneficiaries
Products and services (such as micro-finance, Information and Communication Technology, etc) on the lives of individuals and the overall economy.

Litigation Economics

Nathan India provides economic analysis in litigation matters in India, Europe, and the United States. We assess market power and define relevant markets, estimate damages, and evaluate economic evidence of impact and liability. We provide analysis of cases involving

Competition law – anticompetitive acts, abuse of dominance, mergers and acquisitions
Intellectual property – valuation, damages from infringement
Financial litigation – bankruptcy, valuation, fraud on the market, etc., and
Other commercial litigation.

Staff

Nathan India is led by Managing Director Ram Tamara, who has expertise in industrial organization, corporate finance, and financial economics. Dr. Tamara specializes in applying econometric techniques to assess damages in antitrust and commercial litigation and in estimating economic impacts of public policies.

Principal Economist Sangeeta Singh assists Dr. Tamara in running Nathan India. Ms. Singh specializes in competition and trade policy. She has an MA Phil in economics from Jawaharlal Nehru University in Delhi.

Eight other economists support Dr. Tamara and Ms. Singh: Masha Kotkin, Ramesh Karuppasamy, Arun Sathiya, Muthu Raman, Jincy Elizabeth Francis, Vijendran Thankgavel, Kirubakaran Dayalan, and Tarique Khan. Ms. Kotkin has a master’s degree from Johns Hopkins; Ms. Francis has a master’s degree from University of Delhi; and Mssrs. Karuppasamy, Sathiya, Raman, Thankgavel, Dayalan, and Khan all have master’s degrees from the Madras School of Economics.

Projects 

Nathan India's projects cover a range of sectors and business functions—finance, transport, industrial production, sports, and marketing.  Listed below are links to descriptions of projects in our various practice areas: